Organizations have embarked on enterprise globalization as a strategy to move into the global market especially upon the realization that this is actually helping to achieve more customers as opposed to relying and depending singly on local markets. This research paper is therefore committed to responding to challenges faced by institutions on the global market, the importance of these organizations going into the global market as well as strategies used by the said organizations to survive on the global market. This study is aimed at achieving to understand and determine the effects of globalization on the organization’s performance, challenges they face on the international market and finally the strategies the organizations use to perform better in the global market.